If the majority of shoppers prefer to checkout with a customer account, what holds them back from signing up for one? Bolt surveyed over 800 U.S. consumers to better understand their shopping preferences and their motivations – and concerns – about signing up for store accounts. Download the report to uncover:
- The account benefits that are most valuable to shoppers
- The top reasons why shoppers do not sign up for a store account
- The impact a store account has on shoppers’ likelihood to make a repeat purchase
